Case 01 · Granular

The platform that replaced every spreadsheet running a $200M operation — one live view of assets and capacity across 7 departments.

I identified the gap and proposed Granular: an internal asset-tracking platform to replace the spreadsheets, emails, and tribal knowledge running a $200M+ operation. As sole internal product owner, I led discovery through rollout, bridging years of undocumented workflows with modern engineering to unify how 7 departments operate day to day.

RoleProduct Lead (0→1)
ClientHB
Timeline~1 year
Year2024
LocationAntwerp, Belgium
Granular

I initiated and led the creation of Granular, an internal asset distribution and tracking platform built from scratch to replace the company’s fragmented operational workflows. The project addressed a fundamental visibility gap, where departments were operating in silos, making decisions on incomplete information, and losing time to manual reconciliation.

As the sole product owner, I led the full product lifecycle: stakeholder interviews across all operational departments, requirements definition, V1.0 interface design in Figma, developer coordination, sprint planning, QA, and company-wide rollout. The result was a platform adopted across 7 departments, processing $200M+ in tracked assets, with real-time dashboards and capacity alerts that shifted decision-making from reactive to proactive. Granular became the daily operational interface for the entire company.

What two weeks on the sorting floor turned up, written the way the people doing it described it.

IntakeStone photographed on a personal phone, sent to a group chat
GradingWritten on a paper tag, re-keyed into Excel that evening
Source of truthWhichever of the four records the manager trusted that day
Shift changeA verbal handoff, undocumented

A working reproduction of the floor tablet — four taps, start to synced. Placeholder data; the real one reads the tag scanner.

1Scan
2Grade
3Lot
4Sync
Scan stone tag
TagGR-4471
ParcelAntwerp · 14 stones
The tablet reads the tag. No photo, no group chat, no typing.
Step 1 of 4
0intake, down from 40
0systems, down from 7
0re-entries of one stone

“We stopped arguing about which number was right, which is most of what we used to argue about.”

Placeholder quote · floor manager
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